How to publicize your company and generate interest? That is the question. It is about communicating around the existence of the company itself and its offer, by traditional means.
There are plenty of ways to make yourself known and attract attention, but few of them are effective. The impact becomes truly interesting only if the message is repeated or even hammered. With the pagine bianche cognomi this is important now.
Here are the main public communication tools and our advice on each of them:
It is a tool with very limited effectiveness. Count a return rate less than 1 per 1000. The rest will end up in the trash within 24 hours. Example: A seaside nightclub distributes flyers to young people on the beach, inviting them to free admission that evening. See our article Successful flyer.
It is a more elaborate document and more qualitative than a simple flyer, so less inclined to be thrown, but more expensive.
An inescapable communication tool, but only serves to transmit coordinates. 80% of business cards have a life of less than 1 month.
Newspaper ads. It is a very old communication tool, but still effective. Be careful however to the target: the message must be consistent with the characteristics and expectations of readers.
Advertising in newspapers or magazines: publications, editorials … Not always effective, unless the message is repeated.
Effective only if the message …